CLIENT: UNAIDS United Nations Programme on HIV/AIDS aphub.unaids.org
AGENCY: Kudoz
CONCEPT, ART & ILLUSTRATIONS: Nicolas Riedo
FLASH DEVELOPPER: Toon Degryse
CHALLENGE: Fight against HIV; Educate & raise awareness; Mark World AIDS Day in an interactive, playful way
IDEA: Attract viewers of all ages to play a digital board game online, with challenging, educating questions, which are supported by impactful graphics and design.
THE GAME:
THE PLAYER is a character that is neutral of gender, nationality or race illustrated as a cartoonish abstraction of a human-being.
THE OPPONENTS are the most common ways to contract HIV: Blood, blood transfusions, infected syringes, unprotected sex or pregnancy and the final ‘monster’ is the Human Immunodeficiency Virus (HIV).
THE GOAL is to reach and earn the red ribbon, the universal symbol of awareness and support for those living with HIV, by beating all the opponents and answering all questions correctly.